{
  "id": "shopify:22vfY4UpZqX9SrQL8K9RUV",
  "name": "Grass-Fed Whey Protein Isolate (WPI)",
  "url": "/live/22vfY4UpZqX9SrQL8K9RUV",
  "knowledge_level": "some",
  "source": "shopify_live",
  "category": null,
  "seller": "Pure Product Australia",
  "price_mode": "item",
  "price": {
    "item": 94.8,
    "est_tax": 6.91,
    "with_tax": 101.71,
    "list_price": null,
    "shipping": "set by the store at checkout",
    "tax_basis": "Ohio average"
  },
  "rating": {
    "value": 4.9,
    "count": 4377
  },
  "score": {
    "value": 7.8,
    "out_of": 10,
    "low": 6.7,
    "high": 9,
    "label": "Very good",
    "tone": "good",
    "confidence": "low",
    "sources": 1,
    "by_source": []
  },
  "profile": {
    "id": "general",
    "name": "Products"
  },
  "facets": [],
  "personal": null,
  "priorities": {},
  "family": null,
  "options": [
    {
      "name": "Flavour",
      "values": [
        {
          "label": "Banana",
          "available": true,
          "swatch": null
        },
        {
          "label": "Chocolate",
          "available": true,
          "swatch": null
        },
        {
          "label": "Cookies & Cream",
          "available": true,
          "swatch": null
        },
        {
          "label": "Strawberry",
          "available": true,
          "swatch": null
        },
        {
          "label": "Unflavoured (Natural)",
          "available": true,
          "swatch": null
        },
        {
          "label": "Vanilla",
          "available": true,
          "swatch": null
        }
      ]
    },
    {
      "name": "Size (packed in 1kg bags )",
      "values": [
        {
          "label": "1kg",
          "available": true,
          "swatch": null
        },
        {
          "label": "2kg",
          "available": true,
          "swatch": null
        },
        {
          "label": "3kg",
          "available": true,
          "swatch": null
        },
        {
          "label": "4kg",
          "available": true,
          "swatch": null
        },
        {
          "label": "5kg",
          "available": true,
          "swatch": null
        },
        {
          "label": "10kg",
          "available": true,
          "swatch": null
        }
      ]
    }
  ],
  "variants": [
    {
      "id": "gid://shopify/ProductVariant/14198511927408",
      "opts": {
        "Size (packed in 1kg bags )": "1kg",
        "Flavour": "Chocolate"
      },
      "price": 94.8,
      "list_price": null,
      "available": true,
      "image": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/image0_8_445934b5-d81e-4ff1-90f9-9a0d7f82bb9d.png",
      "url": "https://pure-product.com/products/whey-protein-isolate?variant=14198511927408&_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "checkout_url": "https://pure-product.com/cart/14198511927408:1?_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "buy_url": "https://pure-product.com/cart/14198511927408:1?_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "seller": "Pure Product Australia"
    }
  ],
  "offers": [
    {
      "id": "gid://shopify/ProductVariant/14198511927408",
      "seller": "Pure Product Australia",
      "seller_url": "https://pure-product.com",
      "policies": {
        "privacy_policy": "https://checkout.shopify.com/4042948720/policies/3468525680.html",
        "terms_of_service": "https://checkout.shopify.com/4042948720/policies/3468558448.html",
        "refund_policy": "https://checkout.shopify.com/4042948720/policies/3468492912.html",
        "shipping_policy": "https://checkout.shopify.com/4042948720/policies/14155153462.html"
      },
      "price": 94.8,
      "list_price": null,
      "est_tax": 6.91,
      "shipping": null,
      "est_total_before_shipping": 101.71,
      "condition": "new",
      "available": true,
      "options": "Size (packed in 1kg bags ): 1kg, Flavour: Chocolate",
      "opts": {
        "Size (packed in 1kg bags )": "1kg",
        "Flavour": "Chocolate"
      },
      "image": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/image0_8_445934b5-d81e-4ff1-90f9-9a0d7f82bb9d.png",
      "url": "https://pure-product.com/products/whey-protein-isolate?variant=14198511927408&_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "checkout_url": "https://pure-product.com/cart/14198511927408:1?_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "source": "shopify_catalog",
      "commission_pct": null,
      "rating": {
        "value": 4.8,
        "scale_min": 1,
        "scale_max": 5,
        "count": 380
      },
      "native_checkout": false,
      "buy_url": "https://pure-product.com/cart/14198511927408:1?_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "store_url": "https://pure-product.com/products/whey-protein-isolate?variant=14198511927408&_gsid=Svadcser2sEN&utm_source=shopify&utm_medium=catalog",
      "checkout_direct_url": null,
      "tracked": false,
      "commission": false,
      "prices": {
        "item": 94.8,
        "est_tax": 6.91,
        "with_tax": 101.71,
        "list_price": null,
        "shipping": "set by the store at checkout",
        "tax_basis": "Ohio average"
      }
    }
  ],
  "media": {
    "photos": [
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/image0_8_445934b5-d81e-4ff1-90f9-9a0d7f82bb9d.png",
        "alt": "Grass-fed New Zealand Whey Protein Isolate Pure Product Australia",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/wpi_white_back.jpg",
        "alt": "Grass-Fed Whey Protein Isolate (WPI)",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/WPI1UNFL_July2025_Final_1_.pdf.jpg",
        "alt": "Whey Protein Isolate unflavoured nutrition information panel",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/wpi_vanilla_whiteback.jpg",
        "alt": "Grass-Fed Whey Protein Isolate (WPI)",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/WPI1CNCR_July2025_Final-images-1.jpg",
        "alt": "Whey Protein Isolate cookies and cream nutrition information panel",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/wpi_banana.jpg",
        "alt": "Grass-Fed Whey Protein Isolate (WPI)",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/wpi_strawberry.jpg",
        "alt": "Grass-Fed Whey Protein Isolate (WPI)",
        "from": "Pure Product Australia",
        "official": false
      },
      {
        "url": "https://cdn.shopify.com/s/files/1/0040/4294/8720/files/wpi_unfl_white_back.jpg",
        "alt": "Grass-Fed Whey Protein Isolate (WPI)",
        "from": "Pure Product Australia",
        "official": false
      }
    ],
    "videos": []
  },
  "verdicts": [],
  "voices": [],
  "red_flags": [],
  "evidence_counts": {
    "videos": 0,
    "experts": 0,
    "owners": 0,
    "community": 0
  },
  "specs": {
    "Protein Source": "Whey isolate from New Zealand grass-fed cows",
    "Form": "Powder",
    "Fat Content": "Low",
    "Carbohydrate Content": "Low",
    "Lactose Content": "Naturally low",
    "Packaging": "Available in retail tubs and 20kg bulk bags"
  },
  "features": [
    "High protein content supports muscle building and recovery",
    "Low fat and low carbohydrate profile aids in lean body composition",
    "Naturally low lactose for easier digestion",
    "Fast-absorbing formula for convenient post-workout or daily use",
    "Available in retail and bulk 20kg packaging for flexible supplementation"
  ],
  "description": "Grass-Fed Whey Protein Isolate (WPI) \nPure Product Australia's Whey Protein Isolate (WPI) is made from premium New Zealand grass-fed whey and carefully filtered to deliver a high-protein, low-fat and low-carbohydrate protein powder. Naturally low in lactose and fast absorbing, it is an ideal choice for supporting muscle recovery, lean muscle growth and daily protein intake after training or throughout the day. Wondering how WPI compares to Whey Protein Concentrate ? Read our full breakdown: Whey Isolate vs Concentrate: What the Filtration Actually Changes .\nWhy Choose Pure Product Australia's Whey Protein Isolate? \nHigh in protein and naturally low in carbohydrates and fat, making it suitable for muscle building, recovery and supporting body composition goals. \nMade from premium New Zealand grass-fed whey and independently third-party tested, with batch results published . \nNo gums or thickeners. \nInstantised for smooth mixing in water or milk, available in five flavours plus a natural Unflavoured option. \nHow to Use \nMix one scoop with 200-300 ml of water or milk. Consume after training to support muscle recovery or anytime during the day to help increase your daily protein intake",
  "researched_at": null,
  "delivered_price": {
    "how": "Ask for the price delivered to a ZIP: real shipping options from the store’s own cart plus estimated tax.",
    "api": "/api/v1/products/shopify%3A22vfY4UpZqX9SrQL8K9RUV/delivered?zip=43215",
    "mcp": "get_delivered_price"
  },
  "explainers": {
    "level": "some",
    "ladders": [],
    "terms": []
  }
}