A floor-standing sign stand with a 8.5" x 11" frame on a weighted cast iron base. It puts a printed message at eye level exactly where people are already standing — at an entrance, beside a service desk, or partway along a queue — where it is read far more often than the same notice taped to a wall. The frame takes 1/4" rigid sign material and is supplied with two clear acrylic sheets, so you can drop in ordinary printed paper straight away and swap it whenever the message changes. Choosing a base All three bases weigh the same and hold the post equally well. The difference is how they sit in the room: Flat — the lowest profile of the three. Easiest to slide a foot past in a tight aisle, and the least visually heavy. Dome — a raised bell shape, 12.5" across rather than 14". The smallest footprint, and nothing collects on top of it. Profile — a shaped disc that reads as more finished. The usual choice in hotel lobbies and reception areas where the stand is part of the decor. Orientation Choose vertical (portrait) for wayfinding and short instructions, or horizontal (landscape) for wider messages, logos and two-line headings. The frame is fixed in the orientation you order, so p