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  "description": "Share your story in stunning detail with the FUJIFILM X-M5 Mirrorless Camera , supplied here with the XC 15-45mm f/3.5-5.6 OIS PZ lens. Its professional-quality sensor is up to 16x bigger than those in most smartphones, so you get color-rich, detail-packed videos and photos. A large, intuitive touchscreen LCD makes it easy to use, and you get fast access to the same iconic Fujifilm Film Simulation looks found on the X100VI and X-T50 digital cameras. Built-in AI-powered autofocus keeps content pin-sharp, three on-board mics optimize your audio, and square or vertical content is instantly shareable through FUJIFILM XApp. If you only need the camera without the lens, see the FUJIFILM X-M5 Mirrorless Camera (Silver) body.\nCreate without compromise \nMaking high-quality, ready-to-share video is easy with the X-M5's large LCD and its interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats, and look great on camera with built-in skin smoothing. Everything is selected by tapping the bright, detailed screen.\nBigger. Better. \nThe imaging sensor is up to 16x bigger than those in ",
  "researched_at": null,
  "delivered_price": {
    "how": "Ask for the price delivered to a ZIP: real shipping options from the store’s own cart plus estimated tax.",
    "api": "/api/v1/products/shopify%3A6F9d5OcFUUM2zyt9OTc3ey/delivered?zip=43215",
    "mcp": "get_delivered_price"
  },
  "explainers": {
    "level": "some",
    "ladders": [
      {
        "id": "camera_sensor",
        "label": "Sensor size",
        "about": "A bigger sensor gathers more light: cleaner photos in dim light and more background blur, but bigger, pricier lenses. APS-C lenses are smaller and the crop gives extra reach for wildlife and sports.",
        "steps": [
          {
            "key": "m43",
            "name": "Micro 4/3",
            "note": "Micro Four Thirds: 2x crop. Small, light lenses; noisier in low light",
            "this": false,
            "option": false
          },
          {
            "key": "apsc",
            "name": "APS-C",
            "note": "1.5–1.6x crop. Extra reach for wildlife and sports; good all-rounder",
            "this": true,
            "option": false
          },
          {
            "key": "ff",
            "name": "Full frame",
            "note": "No crop. Best low light and background blur; bigger lenses",
            "this": false,
            "option": false
          },
          {
            "key": "mf",
            "name": "Medium format",
            "note": "Larger than full frame. Studio and landscape detail",
            "this": false,
            "option": false
          }
        ]
      }
    ],
    "terms": [
      {
        "id": "fps",
        "label": "Burst rate (fps)",
        "text": "Frames per second in continuous shooting. 10+ fps helps for sports and birds; the electronic shutter is faster but can warp fast motion."
      },
      {
        "id": "multipoint",
        "label": "Multipoint",
        "text": "Connects to two devices at once, so a call on your phone interrupts music from your laptop without re-pairing."
      }
    ]
  }
}