Fee lab
What Doorprice nets on one order under each pricing option. Two checkout rails: Doorprice as the merchant of record (it charges the shopper for everything, then pays the store with a virtual card), or the store charges the shopper (UCP, ACP or a hand-off) and Doorprice only collects its own fee.
Assumptions
- Stripe standard US pricing: 2.9% + 30¢ per card charge; ACH 0.8% capped at $5.
- Merchant of record pays processing on the whole basket, plus 10¢ per virtual card.
- Refunds, chargebacks ($15 each) and fraud are not modeled here; they push every merchant-of-record number down.
- California requires mandatory fees to be in the advertised price, so the fee must show up in the total we display.
Doorprice's net per order
| Option | Merchant of record | Store charges |
|---|
Green means Doorprice makes money on that order; red means it loses money.
The options
Flat 25¢ per order. A flat $0.25 on every order Doorprice completes. Only works if Doorprice is not paying card fees on the whole basket (merchant charges the card, or fees are billed monthly).
Payment cost + 25¢. Doorprice charges exactly what the payment costs plus a quarter. Honest, but visible: about 3.2% + 55¢ on cards. Bank payments make it far cheaper.
1% (min 25¢, max $5). A small percentage that scales with order size, capped so big purchases stay cheap.
Free for shoppers (retailer pays). No fee for the shopper. Doorprice earns the retailer’s affiliate or referral commission (typically 1% to 8%).